Case study · Penkert Properties
Penkert Properties: one partner for leasing, reviews and maintenance.
We built leasing, reviews, surveys and maintenance tools for 19 communities. They save 50–100 hours a month.
- 350+
- leasing inquiries a month
- Under 60 sec
- to the right manager
- 50–100 hrs
- saved every month
- 282
- reviews in one inbox
- 12+
- Facebook Marketplace leads in 2 weeks
Leasing website and chatbot
Renters see units and prices, ask questions 24/7, and reach the right manager.
12+ leads from Facebook Marketplace in the first 2 weeks.
Explore AI chatbots →
How renters find them
- 1Facebook Marketplace listing
- 2That property's leasing page: units, pricing, availability
- 3Inquiry form or chatbot
- 4Sent to the right property team
- 5Tracked for leadership
Facebook Marketplace, made trackable
Marketplace brings renters, but it has no way to route or track leads across many properties. We built that layer.
The problem
- Marketplace messages were stuck inside Facebook.
- Each property has its own prices, units, specials and manager.
- Leadership couldn't see which listing turned into a lead.
- Availability changes all the time, unit by unit.
Early results
- About 10 Marketplace conversations in early testing; about 4 renters finished the inquiry.
- 12+ leads from Facebook Marketplace in the first 2 weeks.
- Grew from 3 test properties to 5.
A page for each property
Mobile-first, with live units, rent, photos, specials and contact info.
Unit-level details
Each unit has its own rent, size and laundry setup.
Automatic routing
Each inquiry goes to that property's team and is marked "Sent to Property."
Tracked listing links
Every Marketplace listing has its own link, so we know which one brought the lead.
Ready-made replies
Suggested Messenger replies lead with showing times, then the tracked page.
Reuses existing photos
Photos and details come from Penkert's site and Apartments.com. No retyping.
Live on Marketplace now
- Sterling Heights · Saint Cloud, MN
- Otter Creek · Eau Claire, WI
- Fox River Preserve · Waukesha, WI
- Woodfield Commons · Marshfield, WI
- Murdock Manor · Tomah, WI
Adding another property is now just setup: details, units, photos, routing, listing. Next up: renters book a showing time themselves.
Reviews and resident feedback
AI drafts replies; 5-star replies post, 1–4 star wait for a manager.
Maintenance requests
Requests by web, text, phone or email, sorted by urgency and tracked.
- 1Request by web, text, phone or email
- 2AI sorts: Emergency / Urgent / Standard
- 3Vendor assigned
- 4Automatic escalation
- 5Resolved & tracked
It all works with Rent Manager
The results
- 12+ leads from Facebook Marketplace in the first 2 weeks.
- 350+ leasing inquiries a month reach the right manager in under 60 seconds.
- 282 Google reviews in one inbox; 175 answered.
- 1,100+ past survey responses brought in; new surveys go out automatically.
- Low ratings go to managers privately first.
- 100% of maintenance requests tracked.
- 50–100 hours a month back for the team.