Internal · Not indexed

    AEO Off-Site Playbook

    The technical foundation is shipped. LLM citations require off-site mentions and backlinks. Work this list in order; expect first results in 4-8 weeks.

    Directories (week 1)

    • Submit to Clutch.co (AI consulting category)
    • Submit to G2 (AI agency)
    • Submit to GoodFirms
    • Submit to There's An AI For That (theresanaiforthat.com)
    • Submit to Future Tools (futuretools.io)
    • Submit to AI Tools Directory
    • Update Google Business Profile with full service list + photos
    • Claim/optimize LinkedIn Company Page
    • Submit to Crunchbase

    Reddit & community (ongoing — 2 per week)

    • Answer questions in r/smallbusiness with real expertise (links sparingly)
    • Answer in r/Entrepreneur
    • Answer in r/HVAC and r/Plumbing for vertical visibility
    • Answer in r/sysadmin / r/msp for MSP services
    • Answer in r/WisconsinBusiness or local subreddits
    • Post on Indie Hackers about an AI build

    Backlinks & guest posts (month 1-2)

    • Pitch 3 guest posts to Wisconsin business publications (BizTimes Milwaukee, Madison Magazine, Wisconsin Inno)
    • Pitch 2 guest posts to SMB-focused sites (Small Business Trends, Founder's Mag)
    • Get listed on 2-3 vertical resource pages (HVAC tech directories, PM software lists)
    • Submit founder bio to Authority Magazine / Medium publications

    Podcasts (month 1-3)

    • Pitch 5 Wisconsin business podcasts
    • Pitch 3 SMB / contractor podcasts (HVAC School, ServiceTitan podcast)
    • Pitch 2 AI-focused podcasts (Practical AI, AI Daily Brief)

    AI assistant ecosystems (month 1)

    • Publish a custom GPT in the OpenAI GPT Store ('Wisconsin SMB AI Advisor')
    • Submit a Perplexity Page on AI for small business
    • Create a Claude Project template anyone can clone
    • Add company to Wikipedia-style sources (Crunchbase, Owler, Tracxn)

    Google Search Console (today)

    • Verify pfeifferdigital.com in GSC
    • Submit sitemap.xml
    • Submit each new /answers URL via URL Inspection → Request Indexing
    • Set up GSC weekly performance email
    • Verify in Bing Webmaster Tools and submit sitemap
    • Submit to IndexNow (api.indexnow.org) for Bing/Yandex instant indexing

    Why this matters

    LLMs (ChatGPT, Claude, Gemini, Perplexity) cite pages other authoritative sites mention. Schema and semantic HTML get you eligible to be cited. Off-site mentions get you actually cited.